​

Having grown up in a family where aging was something to aspire to, Faith Agugu created online community Silver Sirens to share this gift and empower other women to define aging on their own terms. A self-described elder in training, she dives into the pandemic of loneliness, harnessing the opportunities of aging, and elder women as “wisdom holders.”

How can we convince brands ageing isn’t a bad thing? Brands are now recognising women over 50 as 'Super Consumers', so it's time to harness that power to get what we want!

As the population ages, many people in their 60s and beyond are refusing to conform to old age stereotypes. Is our view of old age about to change?

Growing older isn’t what it used to be. With a longer life span, and free from the restrictions of work and family, older Australians are bucking the trends of the previous generations. On this episode of Insight, we meet and celebrate those who are determined to live their best life, regardless of age and societal expectations. Producer: Maria Nguyen-Emmett and Lisa Ryan Associate Producer: Louise Malik and Jennifer Luu

Authors, activists, TV hosts and entrepreneurs speak about what they have learned over the decades and how it had made their lives so much better.

On this IWD, we are thrilled to feature Faith Agugu, the founder of Silver Sirens, an inclusive community emboldening women to embrace the ageing process.

With each birthday, Faith Agugu embraces getting older. She believes many women have internalised the negative Western narrative that surrounds women and ageing.

For decades, turn­ing 50 meant you were ‘over the hill’. But things are chang­ing, and more women are see­ing the midlife mile­stone as some­thing to cel­e­brate.

Seven Australians in their 50s, 60s and 70s challenge the notion that older women become invisible.